It can be tough to navigate the choppy waters of cultural differences in a global workplace. While not a hard and fast rule, cultural stereotypes exist for a reason: business culture in Latin America and Asia is strongly hierarchical; Scandinavians want a boss who’s just a normal person; Americans precede negative comments by saying something nice; the French, Dutch and Germans get straight to the point. In The Culture Map, INSEAD professor Erin Meyer guides you through this treacherous terrain, where people from very different backgrounds are expected to work smoothly together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
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